The Full Package Pet Brand
Pawsome is a cutting edge pet wellness brand focused on putting pets first, offering subscription meal plans, pet insurance, tele vet services and much more.
They approached me to join as their Chief Creative Officer, with the exciting mandate to lead and design the entire brand identity from the ground up. From visual direction and packaging to tone of voice and product naming, I was entrusted with shaping the creative vision that would bring the brand’s unique personality to life. The goal: create an identity that feels bold, joyful, and unmistakably Pawsome — built for both dogs and the humans who adore them.
