Fortune Requires a Gamble
FragBet.com is a crypto sportsbook and casino built for the next generation of bettors. born from gaming culture, a world where every move and risk can lead to greatness.
The founder Harri Hullatt got in touch with me via X (formerly Twitter) to discuss a visual identity for "FRAGBET" with full creative freedom to create something awesome.
The logo design features a very minimalistic yet charasmatic skull morphed with the spine of a frag grenade, paired with a pretty awesome couple of fonts which are Rotulo which has that gamer edgyness and Blithe for that more premium touch.
Alongside the core logo we created a full identity featuring hand drawn icons, illustrative patterns, badges, marketing materials as well as a full 40+ page brand guideline to protect and maintain the brand image.
